A responsive website is designed to provide customized experiences to viewers no matter what device they are using to access the website. From smart phones to web-connected televisions, your site always looks its best when using responsive design. More and more people interact with the internet using their smart phones. Having a website that scales beautifully for mobile devices is just simply an expectation of modern consumers. And responsive design provides that scalability. A website designed responsively is also favored in Google’s search engine algorithm, meaning that your site will have a better chance of showing up in relevant results when it is responsive.