Align collaborated with the Greater Rifle Improvement Team on a branding and marketing campaign that is currently in its seventh year. When the GRIT Team approached Align regarding marketing for Visit Rifle, they had never initiated a tourism branding campaign before. They had created a tag line, “Real Western Adventure,” but needed assistance crafting the branding and marketing campaign from the ground up. We began by creating a logo and style guide, as well as, photo and video assets that we used to create a new website and print collateral. Our next step was to create an organic social media presence that we have supplemented with paid digital campaigns. Our ongoing marketing efforts include continual content creation focusing on outdoor recreation that we use in digital marketing campaigns.