Greater Mankato Growth is a four entity collective dedicated to supporting and promoting the economic growth and vitality of the greater Mankato, MN region. GMG had the daunting task of creating a website that would integrate the individual identities of four existing regional entities into one cohesive vision to promote and celebrate the greater Mankato area. Align began by working closely with the GMG team to understand the stakeholders and the desired outcomes for the new website. Together, Align and the GMG team worked meticulously to identify and incorporate aesthetics that were representative of the four individual entities into a collective concept and build a site that was easily navigated. We also recognized the importance of creating visual impact as a component of Mankato’s narrative, so Align spent time in Mankato capturing stunning visual content to enhance the storytelling elements of the website. In the end, we were able to create a website that embodies the beauty and vitality of the greater Mankato region while providing a user-friendly experience for visitors to the site.