Align works with Aspen School District to provide comprehensive marketing support to their internal marketing team. When Align began working with ASD, they were struggling with recruiting staff and creating content that could be used across a wide variety of platforms. We began the process by focusing on creating engaging content for ASD that could be used in both areas. Align’s first video for ASD focused on “a day in the life” of two teachers and highlighted their experiences living and teaching in Aspen. We used this video in a targeted social media ad campaign to drive traffic to the ASD website. The second video focused on the new safety protocols ASD has implemented for the 2023/24 school year. This video is utilized by ASD staff on their website and in their organic social media as part of a public awareness campaign. The third video is a district overview video that ASD plans to use as a community outreach tool and for recruiting. Align continues to execute paid social media campaigns and provide content generation services for the district.