Alaskan Fishing Adventures is a family-owned and operated business that provides a world-class destination fishing experience. We began working with AFA owners, Mark and Julie Burner, in 2015 to create a long-term marketing strategy. The Burners purchased AFA and had a strong desire to make the business their own. The first step was to rebrand and craft a refreshed vision for the company. Align started by creating a new logo and website to modernize the brand and create a more refined aesthetic. After the rebrand was complete, Align employed a multi-faceted advertising campaign that included Google Ad Words, SEO, email marketing, print marketing and media buys in order to grow AFA’s customer base. Align complemented the campaign by creating compelling video and photo content that highlights the amazing experience of an AFA vacation and is utilized on the website and in organic social media and paid social media posts.